Now open, at Alserkal Avenue
Dubai’s creative hub, Alserkal Avenue, has welcomed a new café that’s already generating quiet buzz. Of The Earth has officially opened its doors, introducing a farm-to-table concept that champions ingredients grown on UAE soil while offering a calm, design-forward space that encourages visitors to linger.
Where many cafés chase trends, Of The Earth doubles down on atmosphere. The space is shaped around the idea of slowing the pace, inviting guests to settle in rather than rush through. Inside, soft greys, warm wood and gentle curves create an almost gallery-like stillness. Natural light washes over marble accents, giving the café a clean, contemporary look without tipping into minimalism for minimalism’s sake.
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At the centre, a circular seating zone wrapped around a tree provides the room’s visual anchor. It’s both a literal and symbolic nod to the café’s philosophy: everything begins with the earth, and good food starts with good ingredients. It’s the kind of detail that makes you instinctively want to sit a little longer than planned.
Locally Sourced and Intentionally Simple
The menu keeps things focused. Specialty coffee is brewed with precision, juices are made fresh, and the pastry counter offers croissants and baked goods that pair easily with a quiet morning or an unhurried catch-up. The emphasis on local sourcing is the café’s standout feature, with ingredients drawn from farms across the UAE. Rather than an expansive menu, Of The Earth opts for a streamlined, quality-led approach that highlights what’s grown close to home.
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Part of the concept extends beyond food. A small lifestyle corner showcases curated merchandise and homeware that echo the space’s earthy, minimal aesthetic. It adds a boutique touch to the experience, blurring the line between café and concept store.
With its thoughtful design, grounded menu and prime location in the heart of Alserkal Avenue, Of The Earth feels like a natural fit for the district. It’s walk-in only and open daily from 8am to 10pm, making it an easy stop whether you’re visiting exhibitions, grabbing a coffee on the go or settling in for a slow morning.
Dubai sees cafés come and go, but every so often one arrives that feels more considered. With its rooted philosophy and serene atmosphere, Of The Earth is shaping up to be one of the season’s must-visit spots.
Image credit: @oftheearth on Instagram
Curious, expressive, and always chasing new ideas, Zainab sees creativity as a way of life. She thrives on discovering new perspectives, connecting with people, and turning inspiration into something tangible. Her work and her world reflect a balance of intuition, imagination, and authenticity.
