The South of France, in the heart of Dubai
The world-renowned Nikki Beach Hospitality Group, known for transforming luxury lifestyle into an experience through music, cuisine, and culture, has announced the launch of its newest concept, Maison Mer, set to open in November 2025.
A Fresh Wave of Coastal Luxury
Maison Mer marks a new chapter for the brand, introducing an elevated seaside dining experience inspired by the glamour of the French Riviera and the relaxed sophistication of the Mediterranean. The name itself, meaning ‘House of the Sea’, reflects the restaurant’s core philosophy: a celebration of the ocean through flavour, design, and atmosphere.
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Located in a stunning waterfront setting, which will be revealed soon, Maison Mer will immerse guests in a sunlit world of coastal refinement. The interiors are being designed to reflect a modern interpretation of a Proven̤al home by the sea Рthink limestone archways, vaulted ceilings, sea-view portals, classic iron chairs, and hand-tiled tables in shades of thyme and basil. Outdoors, scalloped parasols will evoke the open vistas of the French Riviera. Some pieces will be sourced directly from the antique boutiques of Provence, bringing a charming piece of home here.
An important part of the design identity is a modern twist on the classic Provençal paisley pattern, a French adaptation of Persian and Indian buta motifs. Known as indiennes in France, these textiles incorporate bright colors and the use of cotton fabric, a symbol of Southern France’s heritage.
Mediterranean Cuisine, Reimagined
At the heart of Maison Mer lies its culinary vision – fresh, elegant, and full of character. The menu will highlight the best of Mediterranean flavors, offering seafood-centric dishes canvassing Nice to Marseille. Guests can expect a mix of crudos, grilled catches of the day, handmade pastas, and creative plates that celebrate anchovies, goat cheese, artichokes, garlic, and figs are central to the menu’s flavour profile.Â
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An expertly curated wine list and a cocktail program inspired by the rhythm of coastal living will complete the experience. Refreshing spritzes, citrus-forward blends, and botanical infusions will invite guests to linger and savour the moment, evoking the easy charm of seaside afternoons.
Continuing the Nikki Beach Legacy
Since its founding in 1998 in Miami Beach, Nikki Beach has evolved into a global hospitality icon with beach clubs, hotels, and resorts in destinations such as Saint-Tropez, Dubai, and Marbella. Maison Mer represents the next step in this evolution, expanding the brand’s portfolio into the realm of standalone fine dining while maintaining its signature spirit of celebration and connection.
As anticipation grows for the opening in November 2025, Maison Mer is poised to become a destination that captures the art of the sea and the soul of Mediterranean living, continuing Nikki Beach Hospitality Group’s legacy of creating unforgettable experiences.
Image credit: Unsplash
Curious, expressive, and always chasing new ideas, Zainab sees creativity as a way of life. She thrives on discovering new perspectives, connecting with people, and turning inspiration into something tangible. Her work and her world reflect a balance of intuition, imagination, and authenticity.
