Stay active (and fuelled) this summer
Dubai’s running community has a new reason to set their alarms early this summer. New Balance and Common Grounds are joining forces for a new community-focused partnership, kicking off with the first event in the New Balance x Common Grounds Summer Series at Dubai Hills Mall this Friday 26 June.
The launch event begins with a Mallathon run, with participants gathering at the New Balance store in Dubai Hills Mall at 6:15am before setting off on the indoor route.
Designed to keep runners active during the hotter months, the initiative aims to provide a comfortable and community-driven way to train throughout the summer while connecting runners with like-minded fitness enthusiasts.
After completing the run, participants can redeem a voucher at the New Balance store and head to Common Grounds for a complimentary recovery breakfast, available from 7am to 9am.
The specially curated menu focuses on post-workout nutrition, featuring high-protein dishes, fresh juices and complimentary electrolytes to help runners refuel after their session. The breakfast is available to the first 100 participants only. Coffee is not included in the complimentary offering.
The collaboration extends beyond a single event. Throughout the summer, New Balance and Common Grounds will introduce additional community activations, including a co-branded loyalty programme for Mallathon runners and other initiatives aimed at supporting Dubai’s growing fitness scene.
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Expect to see the partnership brought to life across both venues through co-branded signage, menus, vouchers and dedicated in-store experiences, creating a seamless link between the sportswear brand and the popular café.
If you’re looking for a way to stay active without battling the summer heat, this could be one of the season’s most appealing fitness meet-ups.
Image credit: Supplied
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